PERSONA : zero knowledge identity blockchain
What is Persona
Persona represents the solution for identity management, aligned with the latest data protection regulations. Its scope is to empower the customer and grant him/her the control over their personal data as well as the means to secure access to their private details.
By using Persona, the individual spends less time updating their data and service providers can access the latest version of the customer data.
Persona
represents the solution for identity management, aligned with the
latest data protection regulations. Its scope is to empower the
individual and grant them the control over their personal data as well
as the means to secure access to their private details.
The main goals of Persona are:
- To leverage on identity management services for the individual based on what the blockchain technology can offer
- To
protect individuals personal details. While it is obvious that
individuals need to provide their details to various entities(Facebook,
Google or any website they visit), they have no control over it after
sharing. Persona puts individuals back in the driver seat
- To
empower each person and to give them the power on what it shares and
with whom when it comes about their identity and private details
- To allow entrusted third parties which with private details to enrich their services by offering trust as a service
- To
prevent fake news, by providing a decentralized identity management
system, Persona will provide the trust level we all need when we rely on
news; based on the public Persona profile of any content creator, we
can track down news to their source
- To streamline onboarding process since an individual might be already checked by some entity enrolled in the system
Features
Single Identity Management stress-free
Persona harnesses the power of blockchain technology for hassle-free identity management. It’s like a single sign-on for all the websites you are already using. And the source for the future web application you’re not using right now.
The community is here to support you
Your digital identity is based on cross-verification made by multiple entities. Search for Persona notaries near you and get your identity check up to 90%. The rest of 10% is based on a KYC process performed with a corporate partner (a service provider that you are already enrolled with).
Your personal details are yours, and yours only
You are the de facto owner of your data. Therefore, in order to have access to a service or device, you need to explicitly agree to share it. The party entrusted with this kind of data is supposed to take all the necessary actions in order to protect it and protect you.
You are in the center. Let’s build from there
Persona is about you and your interaction with the outside world. You’ll be able to create your own halo based on your data: medical records, fitness progress or social media accounts. You’ll be able to give access or revoke access to your details as you please since they’re yours.
SOLUTION
Overview
Persona
is designed as a decentralized application with no single point of
failure, keeping all records encrypted. The individuals have the control
over the granularity of the details they want to share, with whom they
are sharing it and for how long. With the launch of Bitcoin in late
2009, Satoshi Nakamoto offered a glimpse of the underlying technology
that powers its decentralized network, the blockchain.
The main strong points which the blockchain technology offers are :
- Replace the middleman: There is no need anymore of a trustful side, one that can be and is trusted by both sides involved in a transaction
- Decentralization: there is no single point of failure, while attacking the network is virtually impossible
- Immutability: a record written on the blockchain is there forever, unalterable
Persona
leverages the blockchain features, allowing a company to offer KYC
services to third party as well as benefiting from each other’s
services. The verification process has two levels: Community and
Professional KYC.
Persona KYC Types
The
first level is represented by the community where the identity is
checked by peers. It represents a common effort, where people are
encouraged to validate each other’s identity. They will have to confirm
the authenticity of documents and identity of the people applying to be
checked.
The
people who offer verification services will be displayed on the Persona
website. They will be rewarded for the verification services by
receiving PRS. The threshold for verifications is illustrated below.
In the picture above there are the 6 levels the community verifiers can achieve and the verification percentage they can grant to an individual based on this level. Verifiers are split into multiple categories, based on the number of verifications they provide. The maximum percentage a person can get by being verified by the community is 90%. The rest of 10% can only be achieved once a private partner (an institution, utility provider or company) acknowledges the validity of the data.
Technology and Architecture
Blockchain Design
According
to the UK Government, the distributed ledger technology is already
having a profound impact on how private companies manage data and
interact with customers and suppliers. If applied within government it
could reduce costs, increase transparency, improve citizens’ financial
inclusion and promote innovation and economic growth.
The
Persona Blockchain represents a DPoS system with 51 delegates which
makes use of the Ark technology (Persona is a fork of ARK, following
ARK’s vision of point.click.blockchain approach). The number of
delegates has been set to 51 in order to support the estimated number of
nodes and transactions for the first year.
If
the number of Pesona users will increase to a value greater than
1,000,000, an update proposal will be published and discussed in the
community so the number of delegates can be increased. This approach is
taken in order to ensure the necessary scalability for Persona. Based on
the technical description of the ARK blockchain is as follows:
- DPoS (Delegated Proof of Stake):
- 51 active forging Delegates
- Delegates selected by vote mechanism built into DPoS
- 100 Million PRS - Seeded Genesis Block
- Multi-signature accounts
Token Design
The
PRS token is an utility token that is used by the platform in order to
issue verifications. For each verification PRS tokens are used. The
tokens circulate in the environment and they will be forged through a
DPoS system with 51 delegates, similar to Ark.
When
verifications take place and the initiator is a private partner, they
will pay PRS tokens for the verification. The verification price will
differ based on the complexity of the verification.
Business Plan
TGE Timeline and Token Allocation
The Token Sale for Persona will take place following the phases illustrated below:
The seeded number of tokens will be 100,000,000. The price for one PRS token during the TGE is $0.2. The total allocation is:
- 70,000,000 PRS allocated for the TGE
- 15,000,000 PRS allocated for the team composed of the co-founders. The tokens allocated to the team will be vested over a three-year period, split into yearly payments as following:
- 10% at Genesis;
- 30% after 12 months;
- 30% after 24 months;
- 30% after 36 months;
- 12,000,000 PRS allocated for the Persona Startup Fund;
- 1,000,000 PRS allocated for the advisors. The tokens allocated for the advisors will be vested over a period of 6 months;
- 1,500,000 PRS allocated to the bounty.
- 500,000 PRS allocated for the escrow services (performed by Ark)
There are 70,000,000 PRS allocated to the TGE, split into one Private Sale and a three-phase Public Sale, as explained below:
The estimated income based on the Token Generation Event is between $9.3M and $14M (cryptocurrency equivalent). The raised funds will be used for a period of at least three years, spread into the following categories:
Persona will accept three tokens: Bitcoin, Ethereum and ARK. The tokens received during the TGE will be distributed to their escrowed respective wallets (BTC to a BTC wallet, ETH to an ETH wallet, ARK to an ARK wallet).
To keep the tokens safe during the contribution phase and till Persona team will deliver the mainnet, we have in place an escrow framework. Our agreement with the Ark team is for Ark to manage the funds release based on agreed timelines and deadlines.
In order to speed-up the adoption of the Persona blockchain, 12% of the PRS tokens issued in the genesis block are stored for the funding of startups. The fund consists of 12,000,000 PRS , that will help a minimum 10 startups to create their product using the Persona Identity Blockchain.
The funding of these start-ups is managed directly by the token holders. The community will be informed of initiatives needing funding and the members will be asked to have their say in the choice of startups. We encourage startups to develop products which make use of the Persona technology and bring innovation into various fields connected to identity use and management.
A set of guidelines will be published, offering information to startups seeking funding and setting the voting criteria for the funding.
Use Of Proceedings
The estimated income based on the Token Generation Event is between $9.3M and $14M (cryptocurrency equivalent). The raised funds will be used for a period of at least three years, spread into the following categories:
- Software development (Blockchain Development - IPFS Implementation, SmartBridge Development, Mobile and Web development and Maintenance)
- Legal fees (GDPR compliance analysis, Company Certificates, legal support, etc)
- Business development (take part in top blockchain and fintech events around the world, establish business relations with companies that are interested in implementing Persona).
- Audit of the procedures and setting-up a legalized notary system. The split of the income for the first three years is planned as following:
Escrow
Persona will accept three tokens: Bitcoin, Ethereum and ARK. The tokens received during the TGE will be distributed to their escrowed respective wallets (BTC to a BTC wallet, ETH to an ETH wallet, ARK to an ARK wallet).
To keep the tokens safe during the contribution phase and till Persona team will deliver the mainnet, we have in place an escrow framework. Our agreement with the Ark team is for Ark to manage the funds release based on agreed timelines and deadlines.
Persona Startup Fund
In order to speed-up the adoption of the Persona blockchain, 12% of the PRS tokens issued in the genesis block are stored for the funding of startups. The fund consists of 12,000,000 PRS , that will help a minimum 10 startups to create their product using the Persona Identity Blockchain.
The funding of these start-ups is managed directly by the token holders. The community will be informed of initiatives needing funding and the members will be asked to have their say in the choice of startups. We encourage startups to develop products which make use of the Persona technology and bring innovation into various fields connected to identity use and management.
A set of guidelines will be published, offering information to startups seeking funding and setting the voting criteria for the funding.
FOR MORE INFORMATION :
Website : https://persona.im/
Whitepaper : https://persona.im/documents/whitepaper-v1.pdf
Twitter : https://twitter.com/PersonaIam
Facebook : https://web.facebook.com/personablockchain
Telegram : https://t.me/personablockchain
My Bitcointalk Profile : https://bitcointalk.org/index.php?action=profile;u=1274612
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