Socialmedia.Market

Influencer Marketing is About to Evolve Further Once upon a time, social platforms were meant to serve as a means of communication. And people were at the center, not business. But now, social media is steadily becoming a social marketplace. We see this happening most at the influencer level. In fact, influencer marketing is the most powerful marketing trend right now: A recent survey shows that influencer marketing can provide a 960% return on investment. This trend will continue to evolve, until social media eventually becomes a social marketplace only. Why will this happen? PageFair says the number of desktop and mobile devices worldwide using ad blocking services reached 615 million devices at the end of 2016. It is expected to keep growing in the coming years. And this trend will heavily affect publishers, marketers, agencies, and other businesses that depend on ad revenue. Brands eagerly choose influencer marketing as better way of speaking directly to consumers. Many se...