Socialmedia.Market
Influencer Marketing is About to Evolve Further
Once upon a time, social platforms were meant to serve as a means of communication. And people were at the center, not business. But now, social media is steadily becoming a social marketplace. We see this happening most at the influencer level. In fact, influencer marketing is the most powerful marketing trend right now: A recent survey shows that influencer marketing can provide a 960% return on investment. This trend will continue to evolve, until social media eventually becomes a social marketplace only.
Why will this happen? PageFair says the number of desktop and mobile devices worldwide using ad blocking services reached 615 million devices at the end of 2016. It is expected to keep growing in the coming years. And this trend will heavily affect publishers, marketers, agencies, and other businesses that depend on ad revenue.
Brands eagerly choose influencer marketing as better way of speaking directly to consumers. Many see it as the perfect way to boost reach and relevance. But in the highly measurable world of digital, it often fails to offer comprehensive results. According to a Rakuten Marketing survey, 86% of marketers are unsure how influencers calculate their fees.
This lack of clarity invites high fraud potential. For example, this August, influencer marketing agency Mediakix revealed it had conducted an investigation that lured four brands into deals with fake Instagram accounts, populated with stock photography and followed by users bought for $3-$8 per 1,000. The brands offered the fake influencers money, free products, or both.
Why will this happen? PageFair says the number of desktop and mobile devices worldwide using ad blocking services reached 615 million devices at the end of 2016. It is expected to keep growing in the coming years. And this trend will heavily affect publishers, marketers, agencies, and other businesses that depend on ad revenue.
Brands eagerly choose influencer marketing as better way of speaking directly to consumers. Many see it as the perfect way to boost reach and relevance. But in the highly measurable world of digital, it often fails to offer comprehensive results. According to a Rakuten Marketing survey, 86% of marketers are unsure how influencers calculate their fees.
This lack of clarity invites high fraud potential. For example, this August, influencer marketing agency Mediakix revealed it had conducted an investigation that lured four brands into deals with fake Instagram accounts, populated with stock photography and followed by users bought for $3-$8 per 1,000. The brands offered the fake influencers money, free products, or both.
Though anybody can become an influencer nowadays, only those with huge audiences can earn and benefit from that. Because trading is not free. In the last 15 years, the Internet progressed rapidly. The problem is that the banking system has not progressed fast enough to keep up. Most influencers will only get a minority stake on the actual benefit.
Currently the profits are not attributed correctly in the global trade, and big corporations benefit from that more than anybody else. Most of the drawbacks of social networking come from the fact that actual control belongs to the platform owner, even if the content and activity come from its users. That all is happening because attribution of value to the beginning of the chain has not up till now been possible without the intermediaries. This multi-tiered arrangement has been necessary before the development of technology. Now technology, specifically blockchain, allows the establishment of a free trade community.
We are in an era where micro-payments are a reality. We are not talking about banks and related financial institutions, but rather about other entities that could be considered points of trust between people or corporations. The fee that blockchain charges is low, no matter how small the amount being sent. This new financial technology allows the sending of tiny amounts in a single transaction. It’s a new type of currency to facilitate the growing financial demands of the Internet, and help social influencers of all sizes bloom, and earn money.
This is where the SocialMedia.Market platform comes into the spotlight.
With blockchain solutions like Ethereum offering the ability to establish smart contracts, there is an opportunity to disrupt all sorts of industries – social networking is one of them. And consequently, influencer marketing is part of that.
SocialMedia.Market is a marketplace where users can securely and reliably trade with each other in a decentralized environment. The platform's ecosystem brings together advertisers and social media influencers across any social network. The Ethereum blockchain allows users to create, perform, and analyze advertising campaigns securely, more transparently, and at a decreased cost for all parties involved.
The fundamental purpose of SocialMedia.Market is to take the sharing economy to the next level, letting all the sides benefit and earn money. The platform utilizes the Ethereum blockchain to create a comprehensive trading platform that leverages social capital.
SocialMedia.Market drops out all of the unnecessary middlemen from the trading and starts a new era of free trade. It will allow to create, launch, and analyze advertising campaigns with social media influencers in a convenient and relevant way.
The SocialMedia.Market platform provides a solution to the main problems that many influencer marketing parties face. It addresses the problems of fraud, uncertain pricing, complicated transactions, complex partnerships, and low efficiency. With the implementation of the blockchain technology and smart contracts, SocialMedia.Market can eliminate fraud and create a secure ecosystem.
“With SocialMedia.Market we create a seamless experience for both marketers and influencers. We were among the early adopters of the strategy, and we are well aware of how complicated it is to build trustful and reliable relationships in influencer marketing. SocialMedia.Market, a blockchain-based decentralized marketplace presents a solution to many of industry issues, introducing influencer marketing campaigns to a whole new level of transparency.“ – Dmitry Shyshov, the CEO and founder of SocialMedia.Market.
All operations within the SocialMedia.Market ecosystem are executed with a utility cryptocurrency token called the Social Media Token (SMT). It ensures 100% safe escrow transactions based on Blockchain technology, lesser cost for transactions within the platform, as well as simplified, fast global payments. SMT says it upholds high standards of services and prevents any unauthorized manual intervention in the processes within the system.
Currently the profits are not attributed correctly in the global trade, and big corporations benefit from that more than anybody else. Most of the drawbacks of social networking come from the fact that actual control belongs to the platform owner, even if the content and activity come from its users. That all is happening because attribution of value to the beginning of the chain has not up till now been possible without the intermediaries. This multi-tiered arrangement has been necessary before the development of technology. Now technology, specifically blockchain, allows the establishment of a free trade community.
We are in an era where micro-payments are a reality. We are not talking about banks and related financial institutions, but rather about other entities that could be considered points of trust between people or corporations. The fee that blockchain charges is low, no matter how small the amount being sent. This new financial technology allows the sending of tiny amounts in a single transaction. It’s a new type of currency to facilitate the growing financial demands of the Internet, and help social influencers of all sizes bloom, and earn money.
This is where the SocialMedia.Market platform comes into the spotlight.
With blockchain solutions like Ethereum offering the ability to establish smart contracts, there is an opportunity to disrupt all sorts of industries – social networking is one of them. And consequently, influencer marketing is part of that.
SocialMedia.Market is a marketplace where users can securely and reliably trade with each other in a decentralized environment. The platform's ecosystem brings together advertisers and social media influencers across any social network. The Ethereum blockchain allows users to create, perform, and analyze advertising campaigns securely, more transparently, and at a decreased cost for all parties involved.
The fundamental purpose of SocialMedia.Market is to take the sharing economy to the next level, letting all the sides benefit and earn money. The platform utilizes the Ethereum blockchain to create a comprehensive trading platform that leverages social capital.
SocialMedia.Market drops out all of the unnecessary middlemen from the trading and starts a new era of free trade. It will allow to create, launch, and analyze advertising campaigns with social media influencers in a convenient and relevant way.
The SocialMedia.Market platform provides a solution to the main problems that many influencer marketing parties face. It addresses the problems of fraud, uncertain pricing, complicated transactions, complex partnerships, and low efficiency. With the implementation of the blockchain technology and smart contracts, SocialMedia.Market can eliminate fraud and create a secure ecosystem.
“With SocialMedia.Market we create a seamless experience for both marketers and influencers. We were among the early adopters of the strategy, and we are well aware of how complicated it is to build trustful and reliable relationships in influencer marketing. SocialMedia.Market, a blockchain-based decentralized marketplace presents a solution to many of industry issues, introducing influencer marketing campaigns to a whole new level of transparency.“ – Dmitry Shyshov, the CEO and founder of SocialMedia.Market.
All operations within the SocialMedia.Market ecosystem are executed with a utility cryptocurrency token called the Social Media Token (SMT). It ensures 100% safe escrow transactions based on Blockchain technology, lesser cost for transactions within the platform, as well as simplified, fast global payments. SMT says it upholds high standards of services and prevents any unauthorized manual intervention in the processes within the system.
Platform and Token Economy
Business Model
SocialMedia.Market business model is advertising marketplace for bloggers and advertisers with integrated analytical tools and services based on AI and Big Data analysis. SocialMedia.Market provides one-stop solution for finding, creating, managing and analyzing native advertising campaigns in the content (video, audio, photo and textual) of social media influencers and their impact on targeted audience.
Social Media Token
SocialMedia.Market’s platform will create a global marketplace for Advertisers and Influencer Marketing publishers among every major social network, providing convenient and transparent tools for interaction of any party involved. For maintaining commercial relationships between participants, SocialMedia.Market will collect a service fee from every executed contract. The amount of the fee may differ depending on the type of contract and complexity of interaction between parties, but will not exceed 10% of the contract value. The obtained service fee, reduced by operational costs and decentralized Dispute Solution rewards, forms the platform’s net profit.
All operations within the SocialMedia.Market ecosystem are executed with its effective cryptocurrency. token - Social Media Token (SMT), which ensures high standards of services and prevents any unauthorized human intervention in the processes within the system. The Social Media Token will create a self-driven economy, based on constant cooperation between influencers, advertisers, marketing agencies and agents. The token will be valuable for platform users, not only by transactional means within the platform’s services, but also supported with exclusive features for token holders.
A user can utilize the following methods to operate the tokens:
- An integrated wallet on the platform’s account;
- Import their Ethereum wallet containing SMT tokens with private key;
- Link an ERC20-compatible MetaMask wallet to the account.
Integration within blockchain assets payment platforms like TenX, potentially can make SMT a popular, day-to-day payment method within the social media e-commerce network and the industry, as a whole. It can also become a convenient global donation method for bloggers and streamers in the early stages of their channel’s content development.
Adopting
The key goal here is to introduce a decentralized influencer marketing marketplace to the audience that has little-to-no experience with the cryptocurrencies market and limited knowledge of the blockchain technology. The SocialMedia.Market ecosystem is to be expended way beyond the original crypto community, reaching broader audiences and focusing on advertisers and publishers daily operations. The SocialMedia.Market team has extensive experience in the influencer marketing industry, creating exactly what this audience wants. We are creating an marketplace, where the operation of the SMT token will be easy and intuitive, simplifying all the operations within the ecosystem and ensuring superior security at the same time. We are also making sure, that it will be extremely easy to create and maintain a cryptocurrency wallet with SMT tokens.Technology Overview
Concept of Building an Application- Micro service architecture, relevant technologies according to specific needs, use of contemporary
- frameworks and patterns only
- Secure transactions with the help of blockchain and Smart contracts
- Service dockerizing, unique isolated environment for each service, reliable identical environment
- for each version of the product
- Orchestration of containers (kubernetes), seamless and separate service deployment
- Two-protocol communication between services - TCP/HTTP, isolated data transferring inside
- overlay net, JWT authorization between services during communication
- Application is deployed in the Cloud, automatic scaling of resources depending on the load,
- DDoS attack protection
- Application development using Agile (Scrum) methodology, Continuous integration, Continuous
- Deployment, code writing standards, multilayer testing of releases (including bug testing)
- during the development, distribution and deployment of services.
Architecture
The application is thought to be built, based on micro-service architecture. Briefly, micro-service architectural style is an approach in which a single application is built as a set of small services, each of which works on a personal process and communicates with others using lightweight mechanisms – HTTP generally. These services are built around a business’ needs and deployed independently, using a totally automated environment. There is an absolute minimum of centralized operation of these services. The services on their own can be written in different languages and can use different technologies of storing data.
Social Media Market Architecture
TOKEN DISTRIBUTION
OVERVIEW
Social Media Tokens (SMTs) will be issued as ERC20 compatible tokens. Based on the number of tokens distributed during both sale phases, 10% more tokens will be issued for team and 5% platform core functionality (6 month of vesting period), and 5% for partners and advisors. This will form the total amount of SMTs ever issued.
15% of tokens issued for team and platform core functionality will be locked for 6 month, 5% issued for platform core functionality will be unlocked immediately after vesting period ends, 10% of tokens issued for the team will be proportionally released during next 12 month. 4% of tokens will be issued for advisory board. No vesting period set for it.
Contributed funds will be allocated in ETH and USD in equal proportion, order to cover operational expenses on time.
TOKEN SALE SOFT CAP: 1 600 ETH (5 000 000 SMT)
TOKEN SALE HARD CAP: 16 000 ETH (MAX. 58 000 000 SMT)
TOKEN PRICE AND BONUSES:
 | |
For More Information, visit :
Website : https://socialmedia.market/en
Twitter : https://twitter.com/socialmedia_mrk
Telegram (eng) : https://t.me/joinchat/B3UENkIW3R9A6v_4KnpOZQ
Telegram (Rus) : https://t.me/joinchat/B3UENkX8gcVbekGkz3IqNA
Some Informatin I get here :
My Bitcointalk Profile : https://bitcointalk.org/index.php?action=profile;u=1274612
Komentar
Posting Komentar